What Your Video Brief Should Include

Author: savadmin

It’s not easy to create video content for your brand that truly highlights your products or services. As with other forms of content, your main goal is to send your message across and get potential customers to understand why your solutions are the ones they need.

That said, it is possible to make videos that deliver results. The key is getting your whole team to understand your goals for the video, what message you wish to send your audience, and how you plan to get that message to them. By giving them a clear brief, your team can better come up with unique ideas.

In this brief checklist, Boston Video Productions shares some of the essentials that you need to accomplish when creating a video brief that you can send to your chosen video production agency:

Introduce Your Company

It’s a common mistake for businesses to give briefs to video production teams without giving them a background on their company. Don’t make this mistake. Make sure to introduce the company as well as the product or service you want the video to focus on. This will get you started on the right foot.

By doing a precise brand positioning, you’ll give the video production company the right idea of how you want to be presented as a company. It’s like giving them a peek into your vision as a business and your reason for having the video done.

Share Your Creative Vision

Think about the message you want your audience to get – what you want them to think about after watching the video.

Don’t try to include too many things and ideas into a short video because that’s just going to make things confusing, and your message could get lost in the chaos.

Make sure to touch base with the video production company regarding the key message you want to deliver. You should also be clear about the tone you want, whether that’s funny, sentimental or others. Also, ask the team for suggestions on styles. Do they think a short film style or a documentary will work better? Should you go for animation? There are a lot of options for you to explore. If you don’t know what style you want, you can include some references of videos that you like to the production company so they’ll have an idea of your preferences.

Talk About Your Audience

You have to let the production company know who the video is targeted for and where they’re likely to view your content. A lot of production decisions could be based on the platform where you’ll post the video. You should be clear about who your primary and secondary targets are. Include details like their age, income range, gender, location, and more.

If you’re planning to post the video primarily on social media, make sure the team knows. For instance, YouTube allows almost complete creative freedom but other platforms have their own optimizations and restrictions that need to be considered.

Discuss Deadlines, Budgets, and Logistics

This is the part of the checklist where you need to focus on your deal with the video production company. Set clear deadlines and, if possible, create a timeframe. Let the team know about any time constraints.

Next, be open about your budget. This will give them an idea of how simple, short, or grand the production can be. For instance, short video content for social media wouldn’t hurt your wallet,, but a live-action video for TV could run you dry. If you aren’t sure about what your budget can get, best speak with the video production company about this so they can give you an idea of what you’re getting for your budget, too.


These are the most important things that you need to include in your video brief. You may add other things that you think are important for your company goals. One important thing to remember, though, is that briefs are supposed to be short and sweet. Long pages won’t help you here. You have to find the right balance so the brief will neither be too vague nor too cluttered. Of course, you can also ask the Boston video production team you’re working with about what they want to see in the brief too.

Boston Video Productions can provide you with the most reliable services for corporate video production in Boston. Whether you need a video for social media marketing or a TV ad, we can do it for you. Contact us today to learn more about our services!

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