21st Sep 2021
You probably know the importance and the advantages of working with a professional video production company. But how do you know what type of video to use for your marketing strategy? And more importantly, how are you going to incorporate it into your strategy?
As a trusted Boston video production company that’s quite familiar with marketing, we know that what you want are videos that solidify your communication plan, deliver your message to your audience in an engaging way, and increase your brand visibility. At Boston Video Productions, our skilled video producers and animators have what it takes to tell your unique story the way you want so that every video resonates with your audience.
In our years of video production, we have successfully worked with different organizations and businesses that have benefited from our videos that gave their brands a boost. But how do you incorporate video into your strategies? Here are some tips:
How to Develop a Business Video Strategy
There are several factors to be considered when developing a strategy for your business with the use of video. That includes the size of your company and your budget. Naturally, larger businesses may have more funds allocated to marketing. Does that mean it’s not possible for you to create a video that has the potential to go viral? Not at all. Here are some things you need to consider to reach your video content goals:
Limit Your Self-Promotion
Sure, it’s fine to share a few details about your brand but do not overshare because that’s a major turnoff. Remember to keep your content relevant to your audience, so less about you and more about what they need.
Understand Your Audience
You won’t know what kind of video will succeed unless you understand who your audience is. Apart from their age and gender, you should know what their interests are, and perhaps more importantly what their pain points are. You need to research regularly to ensure that you are still updated with what’s in with your audience.
Work with Influencers
While not always necessary, it’s a good idea to collaborate with an influencer that has a good following in your industry. Just find one that truly embodies what your brand is all about. You should also consider user-generated content as this often generates a higher engagement than that made by a company.
Work on a Promotion Strategy
You should establish from the very beginning how you’re planning to promote the video. Apart from having influencers promoting them on social media, think about how you could collaborate with other brands and businesses, too. Also, make sure that you have tools that you can use to track the performance of your campaign.
What Types of Videos Work Best?
While it’s not the same for everyone, three types of videos have been proven to work wonderfully for businesses from different industries:
- Identity or Branding Videos
- Motion Graphics Animation
- Case Studies
Of course, these are not your only options but if you have no idea where to begin, these are worth exploring.
Videos play a big role in your marketing strategies but they have to be done the right way if you want to get the most of what they can offer. Hopefully, the tips shared in this post can help you develop a strategy that will work for you and deliver the results that you desire. Of course, you are going to need a reputable team like Boston Video Productions to turn your ideas into engaging videos.
Boston Video Productions is among the most trusted video production companies that help businesses tell their story and spread their message through entertaining videos. Contact us today to learn more about our services!