Video production is becoming even more of a crucial element in the marketing world. It has the power to inform, engage and even persuade audiences. As technology continues to evolve, so do the trends in video production. In 2023, we can expect to see a number of new and old trends emerge and reemerge, in the world of video production. These trends will be focused on making videos not only more interactive but immersive and engaging for viewers. This list will discuss of the top 5 video production trends to watch in 2023 and how you can use them to your benefit.

 

1. Short-Form Videos

Short-form videos have become increasingly popular on social media platforms like Instagram, Tik Tok, and Snapchat. In the coming year, this trend is expected to continue as more businesses and influencers create short-form videos to engage with their audience and promote their brands. A survey done by Wibbitz found that 70% of millennials watch short-form videos regularly.

 

2. Virtual Reality (VR)

VR technology has been around for a while and is only getting more relevant.VR videos can allow your audience or customers to feel like they’re actually part of the action. It’s also a great way for them to be able to take virtual tours! These videos are designed to be interactive. VR allows the viewer to interact with and explore a virtual environment as if they were physically present in it. 

 

3. 360-Degree Videos

360-degree videos are another trend that is becoming more popular this year. It allows viewers to have a 360-degree or panoramic view of an event or scene. Its popularity is expected to continue in 2023 as more businesses use 360-degree videos to create more engaging and immersive content.

 

4. Live Streaming

Live streaming has been popular for a while, but it’s expected to become even more prevalent this year. Live streaming can be used for everything from product launches to live events It can be a great way to connect with your audience in real time. Whether you’re testing out/showing off a product or want to chat with your audience, live streaming can be a perfect idea. A survey conducted by Vimeo said 82% of respondents would prefer to watch a live video from a brand than read a social media post.

 

5. Personalized Videos

Personalized videos are another type of trend that is becoming more popular as brands try to create a more personalized experience for their customers. It’s expected that more businesses/content creators will create more personalized videos for their customers to increase brand loyalty and help build stronger relationships.