25th Aug 2021
Just like how branding videos can significantly help a business, a crowdfunding video can give your Kickstarter campaign a boost. In fact, a video can make such a huge difference that campaigns that include one reach their goals around 50% of the time, which is higher than the 30% of the time for campaigns that don’t have videos.
Making a crowdfunding video is not as simple as one might think, but it’s no rocket science either, but it’s not a walk in the park either. To help you out, here are some tips from Boston Video Productions:
Always Start with an Idea
You can’t start shooting, nor can you start writing a script without getting your idea right. What’s the concept of your video? For instance, you can go with the traditional approach of introducing your organization and giving the audience a glimpse of what you do. It’s advisable for you to watch other Kickstarter videos so you can have an idea of how it’s done and what you should do differently. Of course, you should come up with your own concept, especially if you want to make an impact.
Exert Efforts on Script-Writing
Your script is going to be the backbone of your Kickstarter video. You’ll base it on the idea that you have, of course. Write down everything that you want to say in your video and the visuals you have in mind for each scene. You can check out samples of scripts online if you haven’t done it yet. But one trick you should remember is writing how you would talk – that’s the only way your dialogues would sound natural. Try to stay away from big and confusing words that could harm your video instead of help.
Stay on Message
In the excitement of it all, it’s easy to get lost a little, but you have to always remember the purpose – the message that you want your audience to hear. Don’t beat around the bush and go straight to the point so you won’t lose the interest of your viewers, too. Always remember that more than achieving an aesthetically pleasing video, you want one that’s effective in delivering your message.
Keep It Short
Keeping the video short doesn’t mean you should rush through what you have to say. What it means is to keep only the key points because the more details you add, the less impactful the video will be. Focus on what the viewers will find interesting and engaging. Remember that people’s attention span is shorter than ever, so you should keep your video short and sweet.
Don’t Forget Your Call to Action
Don’t think that you won’t need a call to action because it’s a video and not written content. On the contrary, you need to end your video with a strong CTA that will urge people to do what it is you want – in this case, to donate and help your campaign!
The process of making a crowdfunding video can be complicated, and you need to have the know-how and the patience for it. Because it is your cause that’s at stake, you don’t want to take a risk, and you want it to be as perfect as possible. In that case, you should consider hiring one of the established video production companies in Boston to help you out.
Boston Video Productions can provide you with reliable full-service video production in Boston for your Kickstarter campaign. With the help of our team, you will have a higher chance of reaching your funding goals. Call us today to know more!