05th Oct 2021
Creating films is a great way to express yourself or tell a story, but it isn’t always affordable. Fortunately, crowdfunding videos allow aspiring filmmakers to pursue their craft and create art. When done correctly, you can find enough people who are more than willing to help you as a creator. This new era of crowdfunding also extends to other ventures outside of filmmaking. You can get financial help for events and non-profit projects too.
Whichever platform you choose, the best thing to have is a high-quality video that explains why the viewer should shell out their hard-earned money to support you. And based on data gathered from IndieGogo, a campaign with a video is more likely to raise funds than others that have none. After all, a well-made and crafted video will make you seem more professional and serious about your project. It will also be able to successfully make your audience excited about what you’re planning to do.
If you’re planning to create a crowdfunding video, you should avoid some things to make your campaign more successful. These tips are nuggets of wisdom gained along the way from other creators’ content. By avoiding the following, you can increase the chances of your video and your project being successful.
1. Avoid Creating Derivative Content
There are a lot of crowdfunding videos that are posted on various online platforms. Many of them follow similar formats, which keeps them from standing out. And as someone on a mission to gather funds, this is something that you need to avoid.
So, how do you make sure that you don’t follow the same old template as other videos? Instead of saying cliched lines, just introduce your project right off the bat. Tell your audience more about what your organization is about and what you’re trying to achieve. Create a meaningful video that is one-of-a-kind and truly stands out from the rest.
2. Don’t Focus on Perks
One of the most common mistakes people make when creating crowdfunding videos is promoting the perks of supporting their project rather than talking about the project itself. People are going to support you for what you’re trying to make or build, not because they’re going to benefit from donating to your cause. Do not waste precious time talking about other matters.
3. Avoid Talking About the Platform You Are Using
Although it is great that the platform you are using allows you to reach people who can help you, there’s no need to talk about it at great length. People who frequent those platforms already know about them, so there’s no need to focus on those details. Instead, you should talk more about your story and what you’re trying to achieve using this crowdfunding video. Doing so will inspire people to help you out.
4. Don’t Miss the Opportunity to Say What You Want Your Audience to Do
Be clear about what you want your audience to do for you. If you want them to share your video and other content on their social media accounts, tell them. People aren’t mind-readers, so it’s best to be straightforward and tell them how to proceed and what they need to do for you. Being clear about what kind of support you need will result in getting exactly what you’re asking for.
Crowdfunding videos are a great way to get support from the public for a cause that is close to your heart. Since there’s something at stake for you, you should create a high-quality video that promotes your campaign.
Creating a crowdfunding video may seem complex, but it doesn’t have to be when you get the help of someone who specializes in video production in Boston. Fortunately, we are the ones who can do the job for you. Boston Video Productions provides reliable full-service video production services that can help you achieve your funding goals. Contact us today for details.