What is a Brand Identity?

Brand identity is the way your business is the visual identity of your brand, such as the:

  • Color Palette
  • Design
  • Logo

Some recognizable examples of this would be Apple or Mac which has a white apple with a bite taken out of it. Google is another example. Even though it has been through many changes throughout the years, the blue, red, yellow, and green colors of each letter are easily remembered.

Video in Branding

In this day and age, video has also become an important part of branding. Social media has created a whole new way to connect with potential customers. Just as design, colors, and logos help people recognize companies, commercials, and ads can do the same.

Again, one example of this is the old Mac commercials from the early 2000s. Take a look at this and see if it rings any bells for you.

Even if you don’t recognize this exact one, I’m sure you remembered one similar, since there are many that have aired over the years!

Another example is this Sour Patch Kids commercial:

Again, even if you aren’t familiar with this specific ad, I’m sure you remember the tagline “First they’re sour, then they’re sweet.”

These are just some of many examples of branding that’s used in ads.

The Importance of Video in Branding

Other reasons why video branding is so important to your brand besides recognization are:

  • Build credibility with consumers
  • Educate potential customers on your services/products
  • To help with SEO and get your website/social media seen
  • Get more sales

Using Video for Branding

Today, there are so many more places for businesses to share their ads.

  • Tik Tok
  • Youtube
  • Twitter
  • Facebook
  • and more.

Below are some examples of how brands are using Tik Tok to get potential customers:


Overall, an essential part of any brand/business is video. You can no longer expect to thrive without participating in social media/video. High-quality videos are even better. The key is to pick a tone and stick with it, along with using the brand identity you’ve already created.