A Guide to Starting and Optimizing a YouTube Channel

Author: savadmin

If you want your brand as a content creator to be relevant, video content is the way to go. People are so inclined to watch short or long-form video content these days. They find videos more entertaining than other forms of media, and that is what you should target. When considering developing this type of content, it is worthwhile to start a YouTube page where they can find all your brand’s original content.

Besides having an organized way of distributing video content, you would be giving your audience a way to subscribe to your platform and receive regular updates about your content creation. There are more than two billion active YouTube users, and you might be missing out on a lot of things if you fail to tap them.

Fortunately, creating a channel and optimizing it for your brand is simple. Here are the steps to follow:

Step 1: Create all the branding assets you need.

When you start a YouTube channel, you will be asked to provide many materials and information. Included in these are the profile image, cover image, and the first few videos you want to upload.

If you want to get the most views out of your channel, you need to exert effort and create branding to make people remember your channel. Make all your visual materials as coherent as possible. That would help your channel stand out and increase your brand recall.

Use the following dimensions as your guide in creating your visual artworks:

  • Your channel icon should be at least 800×800 pixels.
  • The channel banner should be 2560×1440 pixels. Remember that what people would see on your banner depends on the device they are looking at, so consider this when creating one. View it on different devices as well so that you would know what kind of cropping the audience might see.

Step 2: Create the YouTube Channel.

Once your assets are ready, make your channel. It is super easy! All you need is an existing Google account. Ideally, you have an email address specifically for this purpose. Do not use your personal email.

  • Sign in to your Google account
  • Head over to the Youtube page
  • Click the avatar icon on the top right corner and choose “My channel” from the drop-down menu.
  • Change the name of your channel to what you want it to appear. You can opt to use a personal name or a business name, depending on your need.
  • Finally, click the “Create” button to activate your YouTube account.

Step 3: Fill Out the Missing Information.

Make sure not to skip this part. The information is vital to making your profile more visible. You need to have a brief statement about your brand, a call to action, and contact details. For your web pages, do not hesitate to list down your important links. That would help people reach out and contact you in other means.

Step 4: Place a Video Channel Teaser.

The teaser is one of the first few things people would see on their homepage. If you want to make sure your subscriber knows the type of channel they are getting into, add your teaser video. Similar to what you would do in all video files, ensure that you place the proper tags, descriptions, and file names for each. Use keywords, too, to increase your video’s visibility.


Create your YouTube account is simple enough, as you may have noticed. Making content, however, is a bit more challenging. Make sure that you execute them well and provide your viewers with quality and consistent content. That will increase your chances of getting more subscribers and views.

For your full-service video production needs in Boston, make sure that you contact us. Boston Video Productions has more than 20 years of video and audio production experience. We can help your company tell your stories in the most visually compelling way possible while also providing you with professional results.

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