Setting Goals for Your Video Marketing Strategy

In the previous blog post, we discussed how to identify your target audience. In part two, we’ll cover how to set goals for your video marketing strategy and measure the success of your efforts. Setting goals will help make the process of creating a successful video marketing strategy much easier.



Setting goals can help you focus all of your video marketing efforts and ensure that they align with your business objectives. Goals provide a benchmark for success. They allow you to measure the effectiveness of your video marketing campaigns. Having clear goals ahead of time will also help you are using your resources and budget effectively.

Goals for the year written on paper with light from window.


  • Specific: Be sure to clearly define what you want to achieve with your video marketing campaign.
  • Measurable: Identify the metrics you will use to track progress and measure success.
  • Achievable: Set goals that are challenging but obtainable based on your capabilities and resources.
  • Relevant: Align your goals with your overall business objectives and make sure they are relevant to your target audience.
  • Time-bound: Set a timeframe for achieving your goals to stay on track.



There are many reasons why businesses use video marketing. Below are a few examples of why you may want to start a video marketing campaign:

  • Brand awareness: Building brand recognition and familiarity.
  • Sales: Drive service or product sales.
  • Education: Educate your audience about your service or product and how it can benefit them.
  • Engagement: Promote interaction with your brand.


ALIGNING YOUR VIDEO MARKETING GOALS WITH YOUR BUSINESS OBJECTIVESWoman pointing at chart with "Start up" written on the board next to her.

Now that you have an idea of why you are creating your video marketing campaign, it’s time to align these goals with your overall business objectives. First, define your objectives for your business. Determine how video marketing can support them. For example, a startup company’s current overall business objective could be to gain recognition and get its name out. So, their video marketing goal could be to set specific goal to increase the number of views on their videos by 50%. Then the next step would be to choose ideas that could help with this specific goal, such as educational videos explaining their service or product.

Another way to achieve this would be to review your target audience. Once you know who you are aiming your content toward, it will be much easier to determine what type of content to create. Remember to always keep your budget and resources in mind while brainstorming.



To ensure your video marketing campaign is successful, you should have ways to measure that success. For example, you can use metrics, such as engagement, views, and sales to track your progress. Be sure to regularly adjust and review your strategy, if needed.



By setting SMART goals, aligning them with your overall business objective, and creating a way to measure the success of your video marketing strategy, you can create a more effective and successful video marketing campaign. Next week we’ll cover how to create video content that resonates with your target audience. 


Check out last week’s post on Identifying Target Audience