01st Sep 2021
Many businesses go to great lengths just to get the word out about their brand. Usually, both traditional and digital advertising methods are effective, but one particular method that businesses often use is video production.
Video production for brand awareness has been around for a long time; we see a lot of commercials on TV. However, the innovation came in the form of internet video-sharing platforms such as YouTube. It’s a good strategy because these platforms have a global reach, which does you favors.
If you’re a business owner, this may be a great strategy for you. However, not everyone has the knowledge of making a good video for brand awareness. Don’t worry. We’ll tell you what you need to know. Read on below.
How Video Marketing Works
First and foremost, you need to understand the general concept behind video marketing before producing a video for your business.
On YouTube, videos that tend to rank on the first page have a length of at least 14 minutes and 15 seconds on average, as reported by Backlinko. Aside from that, live streaming on the platform saw increased usage. Live streams are good for any business because prospective customers can know more about your business in real-time.
The most important thing that you should know when it comes to using video for your business is that the content of your video is a defining factor in gaining views.
What Viewers Want
It goes without saying that people trust a company more if they relate to them. There’s no better way for a company to connect with its audience than featuring the company’s team in a video about the brand.
Companies, especially big ones, are seen by many as soulless entities who will stop at nothing just to make a profit. With this in mind, showcasing your company’s culture can humanize your brand, which can make people see past first impressions.
Aside from that, you can also show stories that people can relate to. When you do this, it gives the impression that your brand cares about them, increasing the chances of having them patronize your brand.
Factors To Consider When Making a Video
You can’t just make a brand video on the fly and expect it to work miracles. Here are factors to keep in mind before producing a video for your brand.
Define and Set Your Objective
Your video must address something and accomplish it. Does your video aim to spread awareness? Or do you simply want to advertise?
The needs of your prospective customers are the primary factor when it comes to setting a brand’s objectives, and you must integrate the relevant content if you’re going to use video.
Find an Appropriate Platform To Distribute the Video
This is an important part of the process and should be addressed early on. You must establish where the video will be uploaded so that you won’t worry about it anymore once production is done.
Since YouTube is the primary option for many uploaders, this is already a given. However, there are also other platforms, such as Vimeo, Dailymotion, and even TikTok. If your video is cross-posted on many platforms, you can get a wider reach.
Communicate Your Message Well
The message you’re trying to convey in your video is its primary selling point, so make sure to keep it simple and concise. If your audience is invested in whatever you’re saying, it builds a good perception of your brand.
Be Mindful of the Editing
Your video’s editing style will depend on your target market and your brand. Make sure to edit your video accordingly and preserve the message that’s being reinforced.
Include a Call to Action
Like most forms of marketing, there should be a call to action (CTA) at the end of your video, so that prospective customers know what to do next. Since you’re marketing your brand, the next thing that they’ll do is to buy whatever you’re selling, provided they are moved by your video.
A video is perhaps the best advertising material because you have the chance to feature everything about your company, including the people behind it. If you produce a well-made video, it creates positive brand awareness and lets people know that you’re there for them.
Boston Video Productions has more than 20 years of video and audio production experience. We specialize in creating video and audio content that can help your business soar to new heights. If your business needs video production services, contact us today and allow us to help you!