09th Jun 2021
In the last few years, video marketing has grown exponentially. The vast majority of marketers who use video plan to continue, and 68 percent of marketers say video has a better return on investment than Google Ads. In 2020, nearly 30% of global online consumers said they watched over 10 hours of online video every week.
Videos are arguably the most engaging content type out there—simultaneous audio and visual output can keep your audience’s attention better than a blog post or an infographic. Incorporating video on your product pages can raise your conversions. And when an online visitor stays on your website for several minutes because they’re watching a video, Google’s algorithms score that as extended engagement and low bounce rate. These two metrics are the main contributors to a website’s high search engine page result rankings.
Online consumers prefer video content on social media platforms, too. Facebook has made considerable strides in prioritizing videos on people’s feeds, and platforms like Instagram TV, Instagram Reels, and TikTok are drawing incredible engagement numbers from audiences all over the world.
There is tremendous potential for success in video marketing. Here are three ways your search engine optimization (SEO) strategy can benefit from video content:
1. Generate Traffic
Posting high-quality video content on social media platforms and YouTube can bring a brand new audience to your door. Video content is easy to consume and is more likely to be shared by many people online. If your brand video racks up views, likes, and shares, there’s a great chance your website traffic will also increase. And when a visitor finds what they want on your landing pages, they are more likely to buy your products.
More video content means a potential for more high-quality traffic and a boost in your search engine rankings.
2. Increase Conversions
Website traffic and search engine rankings are the precursors to what businesses really want: sales conversions. Website content and your sales funnel have to effectively convert online visitors into paying customers. Fortunately, video content can help with that, too.
Online shoppers respond incredibly well to product videos, and they are much more likely to open their wallets after engaging with video content. Simple video demos can catch their attention and show how their life will benefit from your product. Once you prove that your product will provide value, that will be the trigger point for their purchase.
3. Divide and Conquer
Creating high-quality, engaging video content can help you achieve online success on two fronts: Google and YouTube. Online consumers watch one billion hours of video on YouTube every single day. There is vast potential on this platform, and if you find success on YouTube, your business website will also reap the benefits.
Google incorporates YouTube video results on search engine results, so this is another avenue wherein you can succeed. Remember that YouTube has its own algorithms, and you need to employ effective SEO strategies there, too. Harnessing an audience on YouTube will lead to long-term growth and success for your business.
By and large, online consumers prefer to engage with video content. Google’s search engine algorithms bear this out—websites and blog posts that contain video consistently rank well on results pages. High-quality video content can take your SEO strategy to the next level.
Creating compelling video content is easier said than done. Boston Video Productions can help you create engaging, unique, and entertaining videos to boost your marketing efforts. Our services include commercial production, educational video, corporate video, and more. If you’re looking for video production services in Boston, contact us today!