How to Create a Memorable and Effective TV Commercial

Author: savadmin

As technology has continued to develop, various marketing strategies have evolved to help get the word about products and brands. However, one thing is certain: TV ads have stood the test of time and are still very popular in brand advertising. If you are a small business looking for its shot to fame, TV ads may just be the ticket you need. 

After watching TV ads, you may be aware of the popular ones, but not precisely why they have reached this status. If you are thinking about making a TV commercial for your brand but don’t know where to begin, this blog post is for you.

How to Create a Memorable and Effective TV Commercial

To make the most out of a TV commercial, it has to be executed correctly. Just like with any marketing tactic, the goal is to create something that resonates with your audience. Here are a few tips to help ensure the success of your commercial debut.

Tips to Remember

Successful commercials will be remembered for their flair and uniqueness. Some of the really outstanding ones will even stand the test of time and still be known decades down the road.

1 – Build a Compelling Storyline

One of the most effective ways to create a successful commercial is to come up with a storyline that will let your audience think. These are the types of advertisements that will linger in the minds of your audience, which is exactly what you want to achieve with your commercial.

2 – The First Three Seconds Matter

These days, because of all the available digital media, there is so much content for people to watch. This makes it even more paramount that you captivate the attention of your viewers within the first few seconds of your video. 

3 – Be Specific about Your Brand Message

Your commercial should portray who your brand is and be specific about brand messaging and the information about your product. To drive the message home, you should make the video in such a way that the questions of your audience will be answered by watching the commercial. 

4 – Show Your Brand in the Best Possible Light

Building brand trust is one of the best things that a commercial can do for a growing company. Create the videos to showcase your product and brand in the most favorable light. This will help draw attention to your brand and help your target audience trust and recognize your brand.

5 – Connect Your Social Media

Posting your commercials on social media and keeping active on these platforms will help get your brand and products there. Having the commercial air both on TV and on your social media pages will make for convenient cross-marketing. 


Even if gadgets reign supreme in the gadget world, many people still watch TV and see the advertisements that come on during in-between breaks from their favorite programs. It would be foolish not to take advantage of this long-standing trend and use it to market your brand. If you are an amateur in the realm of video making, working with an established video-making firm will put your brand on the map in no time! 

Work with the expert team from Boston Video Productions for your TV Commercial! We offer TV commercial video production, corporate videos, trade show videos, fundraising videos, product demonstrations, video textbooks and lectures, training videos, YouTube campaigns, and Kickstarter videos. Contact us at 781-286-7577!

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