Videos and social media are a huge part of today’s world. In order to have a successful business/product, you must be active online. One way to do this is by creating videos for your websites. Research shows “Online video consumption via mobile experienced a small increase compared to March 2021, reaching 6.8 billion hours watched on monthly basis.”  The best way to be seen is by using the internet!

 

1. Behind the Scenes

Showing footage of your team having fun working together or solving problems can also be a fun way to connect with audiences. You can even show how you make your product or of the process of the service you provide. For example, if you have a makeup business, show a certain product such as eyeshadow being created or come up with the idea for a palette. An example of showing off a service is if you’re a hairdresser, showing the process of the color/cut you are doing.

 

2. Meet the Team

Showing off your team can be another great way to connect with customers. They get to see the faces behind the product or service they will be or are using. Interviewing them or showing them working together can also be beneficial.

 

3. Q and A’s or Questions and Answers

If you notice your clients/customers asking a lot of the same questions, creating a Q and A can be helpful. It’ll allow you to save time answering these questions again and again. Also, it could solve any confusion they may have. If there aren’t a lot of frequent questions that come to mind, creating a survey may help, or if you want some basic questions, here are a few:

 

  • What is the return policy?
  • Where are you located?
  • What are your business hours?
  • Can I request a refund?
  • What are the shipping options?
  • Can I make a change to an order I already placed?

 

4. “Top” Lists

Another idea for a company video are “top” list. While a frequent number you see for these lists is “Top Ten” they can be any number of your choosing. These lists can also be on any topic. Such as the top products or best sellers at your shop. The most popular haircuts were in 2022. You could also make them about topics related to your business. For example, if you’re a video production company like us, you could create lists such as the best horror movies of this year or the example below:

 

 

Hopefully, the ideas above have inspired you to start creating your own! You can always reach out to us, as well. Check out this post for 4 more types of videos you can use for your business.